16 years in corporate procurement at Turkcell, then NGO Management at Bilgi University and growth strategy for Germany’s Dakine-Shop.de. Sits on the boards of 12MIN.ME (DE) and the Alternative Life Association (TR).
About us — Our story & vision
Waste is design waiting for a better purpose.
loadingbag by Upcycle Hero rescues heavy-duty industrial materials headed for landfill and turns them into functional, timeless everyday bags — each one the only one of its kind.
0Raw-material cost
1 of 1Every finished bag
100%Handmade
The short version
We were born from a commitment to the circular economy. Weather-tested truck tarpaulins, festival billboards, automotive insulation scraps, bicycle inner tubes — we intercept these materials at the moment they would be thrown away and give them a second, elevated life.
Our mission is to replace disposable culture with durable, 1-of-1 design. Zero raw-material extraction, urban utility, and gear that carries a genuine past and a conscious future.
What we rescue
Retired truck tarpaulin and billboard vinyl form the shells. Salvaged car seatbelt webbing becomes the straps. Automotive insulation lines the thermal pieces. Every component was built to survive years outdoors before it ever reached us.
No two reclaimed tarps are alike, so every finished bag is unique.Every piece is stamped with its own series and batch number — e.g. #40/200
Why it is different
Limited editions of one. Because each surface is unique, each bag is individually numbered and tracked.
Fair pay, by design. We partner directly with local craft workshops and women’s cooperatives under strict fair-trade and safe-labour standards.
Engineered for daily life. Water-resistant shells, reinforced stitching, industrial-grade buckles and 100% recycled YKK hardware.
A decade of marketing across industries. Leads social media and sales-channel initiatives from Washington, DC.
Designed custom accessories for high-fashion runway shows and period costume for film. Turns retired truck tarps and automotive insulation into one-of-a-kind everyday companions.
Master pattern-makers and tailors in local cooperatives who hand-cut and stitch every piece.