Midi Urban Backpack

One size. Infinite pasts.

Fifteen litres of everyday carry. Same pattern every time — but every single one is cut from a different dead billboard, tarp or banner.

One size. Infinite pasts.

Repurposing waste materials reduces overall waste and drives more efficient use of resources, cutting environmental footprint across the supply chain.

Repurposing processes run on minimal energy and carbon output compared with virgin-material production, contributing concrete steps against climate change.

Delivered through collaboration across independent businesses in three countries — proof that cross-sector partnerships can scale sustainable production.

Carry a piece of the city.

Here's exactly whose hands this piece passed through before it reached yours.

1

Raw material

Gencer Branda Tente

Unkapını, Istanbul · 1–9 employees

Produces durable tarpaulins, truck tarpaulins and tent systems from 100% PVC material. Midi Urban Backpack's shell is cut from reclaimed billboard and event-banner vinyl, chosen for its heavy print and colour blocks.

2

Manufacturing

Dönmez Ayakkabı Çanta

İzmir, Turkey · 10–99 employees

An İzmir-based manufacturer specialising in transforming upcycled materials into functional, durable bag designs. Handles the full production of the Loading Bag collection. Designer: Ahmet Belen.

3

Hardware

YKK Co., Ltd.

Istanbul, Turkey · 1000+ employees

Founded in Japan in 1934, YKK is the globally recognised leader in zippers and fasteners. Hardware across the Loading Bag collection is made from 100% recycled plastic, sourced from YKK Istanbul.

4

Brand

Upcycle Hero, LLC

Texas, United States · 1–9 employees

Loading Bag is a brand that combines a passion for fashion and trends with social impact and environmental responsibility. Founded by a committed team that believes in the power of recycling and the philosophy of slow fashion, Loading Bag stands out for its dedication to sustainability and its goal of making a difference in the fashion industry.